Advisors with clients who hold equities and other exchange products generally need a professional level trading terminal. However for most advisors cannot afford the high end terminals.
Motif and MotifXL have the capabilities required by advisors and come at a price advisors can afford. In addition, Motif can be extended with features available via the builtin app library.
Advisors are a great source of order flow. Catering to their needs with the services they need and the price they want, will assist brokers with winning their business.